A sleepless night and birth of an idea.

I am a sound sleeper. No dreams, once sleep hits me I pass out till the alarm rings. I wake up, shut it down, go back to sleep till mom’s voice start ringing in my ears. Late for office again, my daily routine.

Last week was different, just couldn’t sleep. Reason: alcohol. Sounds weird right but then I am twisted.

On my way to finding sleep I stumbled upon some weird idea. Subconscious mind finding vague images, bringing together everything what my mind had stored, combining every word I memorised and then the birth of an idea.

The idea: A man trapped in a box. Can’t get out of it. Like a mindless being he bangs at the walls, wanting to get out, waiting to get out... headline: Stuck in a box? The Brand: Naukri.com or maybe something else.

The alarm just rang. Time to wake up. Bye bye.

Comments

annucool15 said…

that's wat alcohol does to u baby. interpretation of ur thought: Stuck in a bottle of liquor.
what the thought is telling u: quit drinking

7:29 PM

The Empty Page

What to write? A million words in mind but nothing on paper. Scattered thoughts but nothing concrete. Source of inspiration, nothing. Should I write about a song, I am listening to. Or the ones that I want to. What to write? It’s not a writer’s block. It’s just nothing. Should I write about love? Or what I hate. What to write? How about a poem? Or a song? What should it be about? What to write? How about a joke? “Knock knock”, who’s there? "Nothing." What to write? How about nothing.

Home very very away from office.

Shifted to my new place in Navi Mumbai. Sounds far right? But it isn’t. 1 hour 15 minutes to reach office. Manageable. Changing 3 trains to reach office. Not bad at all. Am I complaining? Can I afford to? No. Because I can’t afford to buy place in Mumbai. Not yet. How to buy a house in Mumbai? Invent something like google.com Do business. (But what business should I do?) Marry a rich girl (Too late to do so for me at least) Play the lottery (Tried. Not working) Build strong networking. Get rich people in your contact list and sell insurance to them or become a middleman and conduct business. (Difficult for someone like me.) The only choice I have is to work hard, work smart. Jump up the ladder. Do whatever it is to be successful in your profession. Current scenario. I am not doing that bad. But then I am not doing that good also. Philosophy: Sometimes wealth and fame don’t go hand in hand. You need to make a choice. (I think this has no connection to the above. But hey it’s my blog.) T...

Is a chaddi required?

Seriously how important is a brief in advertising. On one end people say think beyond the brief on the other the same demands one.What is the importance of a brief that's just a formality, that has no value addition from the brand servicing guy? When a creative guy works on a brand for say a year and a half, does he really require a brief? These insights are based on my experience in mid-size agencies as I have never worked in the top twenty. I maybe wrong but then what if i am right.

Mrinal Pentapalli - Just saying

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